Whenever it’s time to launch a new Ethiopia natural, it’s like finding out your favorite band is releasing a new album. There’s not even a second’s consideration of “Is it going to be good?”, there’s just an immediate buzz of excitement about what we’re privileged to experience. Unlike that new album, this coffee won’t be with us forever- it’s a wave crashing upon the shore, here to be enjoyed during its brief, beautiful existence. You wouldn’t want to miss out on that would you? No, neither would I.

Whenever it’s time to launch a new Ethiopia natural, it’s like finding out your favorite band is releasing a new album. There’s not even a second’s consideration of “Is it going to be good?”, there’s just an immediate buzz of excitement about what we’re privileged to experience. Unlike that new album, this coffee won’t be with us forever- it’s a wave crashing upon the shore, here to be enjoyed during its brief, beautiful existence. You wouldn’t want to miss out on that would you? No, neither would I.