In 2007, Counter Culture embarked on a new, more transparent model of sourcing in northern Peru. We focused on coffee from five communities in the high-elevation areas of Ihuamaca, just outside of San Ignacio. Our relationships in this region are some of our longest-standing with producers anywhere in the world. Through many changes in this region since those early days, producers’ dedication to quality and environmental stewardship has remained steady. Sweet and approachable, look for balanced notes of toffee, vanilla and dried fruit. Pronunciation: VIE-yay del san-TWAR-ee-o

In 2007, Counter Culture embarked on a new, more transparent model of sourcing in northern Peru. We focused on coffee from five communities in the high-elevation areas of Ihuamaca, just outside of San Ignacio. Our relationships in this region are some of our longest-standing with producers anywhere in the world. Through many changes in this region since those early days, producers’ dedication to quality and environmental stewardship has remained steady. Sweet and approachable, look for balanced notes of toffee, vanilla and dried fruit. Pronunciation: VIE-yay del san-TWAR-ee-o