Luiz Paulo Dias Pereira Filho, a fourth-generation coffee producer from Carmo de Minas, co-founded CarmoCoffees and partnered with Sasa Sestic of Project Origin and ONA Coffee on the AMA Project. This initiative, named after Japanese 'ama' pearl divers, focuses on cultivating Geisha and experimenting with fermentation and drying techniques. Among over 60 processing experiments, the Lilac lot stands out as an AMA Signature carbonic maceration natural coffee, showcasing the project's innovative approach across 113 distinct coffee lots.

Luiz Paulo Dias Pereira Filho, a fourth-generation coffee producer from Carmo de Minas, co-founded CarmoCoffees and partnered with Sasa Sestic of Project Origin and ONA Coffee on the AMA Project. This initiative, named after Japanese 'ama' pearl divers, focuses on cultivating Geisha and experimenting with fermentation and drying techniques. Among over 60 processing experiments, the Lilac lot stands out as an AMA Signature carbonic maceration natural coffee, showcasing the project's innovative approach across 113 distinct coffee lots.