Juan Carlos Juárez is a long-time coffee producer who rebuilt his farm, La Tormenta, from the ground up after selling his previous property to support his son’s medical treatment. Today, he is focused on producing exceptional Geisha while continuously improving his cultivation and wet-mill practices. Located in a remote area of Santa Bárbara, La Tormenta is particularly challenging to access during the rainy season. Despite these conditions, Juan Carlos is steadily developing the farm with a strong focus on quality and long-term improvement.

Juan Carlos Juárez is a long-time coffee producer who rebuilt his farm, La Tormenta, from the ground up after selling his previous property to support his son’s medical treatment. Today, he is focused on producing exceptional Geisha while continuously improving his cultivation and wet-mill practices. Located in a remote area of Santa Bárbara, La Tormenta is particularly challenging to access during the rainy season. Despite these conditions, Juan Carlos is steadily developing the farm with a strong focus on quality and long-term improvement.