This year, we’re proud to introduce our 2026 Pride coffee in collaboration with London-based artist YORGOS, whose work centres on human connection, emotion, and bold visual simplicity. His approach felt like a natural fit, not just for a coffee label, but for the spirit of Pride itself.

For YORGOS, the starting point was clear. He wanted to create something that felt warm, celebratory, and human.

The final artwork does that exactly. Two mirrored faces sit side by side, connected through shared presence. Above them, a rainbow arcs overhead, offering not just colour, but something that feels protective and caring.

For YORGOS, that rainbow carries more than celebration. It speaks to resilience, support, and hope, which feels like a pretty honest reflection of what Pride means right now.

We’re proud to be partnering once again with RainbowYOUTH, an Aotearoa-based charity that supports LGBTQ+ young people across Northland, Auckland, Bay of Plenty, Taranaki, and Wellington. This is our second year supporting RainbowYOUTH, and we’re honoured to continue standing alongside them. For every bag sold, $1 goes directly to RainbowYOUTH — helping to provide peer-led support, safe spaces, and advocacy for young people navigating their identities. This coffee? It’s as bold and vibrant as the community it celebrates. We hope you love it.